Challenge: July 2024 (Taken from UX Tools)

Tools Used: Figma

Scenario: You work at an agency that was hired by a recipes company (competitors are Allrecipes and Yummly) to redesign their website. One of the main tasks is to build out a new design system and you've been put in charge of starting that process.

Task: Design specific elements (below) of a style guide for this fictional recipes website using your favorite design tool (using your tool's design system features) or HTML/CSS. Make sure all elements are responsive. Document and organize the design system and include a summary at the beginning with the overall goals.

Elements: Colours/ typography/ forms/ Icons/ grid/ recipe card


Extra Credit: Design more elements for the style guide, or add variants of the elements you've already created. Make a few mockups using the design system in practice to show how it all works together.

Design Challenge

Design Challenge

Design Challenge #1 Design System

Goals

Developing my skills and sharpening my knowledge
through design challenges

Developing my skills and sharpening my knowledge
through design challenges

Developing my skills and
sharpening my knowledge
through design challenges

Design Challenge #1 Design System

Overview

Overview

Challenge: July 2024 (Taken from UX Tools)

Tools Used: Figma

Scenario: You work at an agency that was hired by a recipes company (competitors are Allrecipes and Yummly) to redesign their website. One of the main tasks is to build out a new design system and you've been put in charge of starting that process.

Task: Design specific elements (below) of a style guide for this fictional recipes website using your favorite design tool (using your tool's design system features) or HTML/CSS. Make sure all elements are responsive. Document and organize the design system and include a summary at the beginning with the overall goals.

Elements: Colours/ typography/ forms/ Icons/ grid/ recipe card


Extra Credit: Design more elements for the style guide, or add variants of the elements you've already created. Make a few mockups using the design system in practice to show how it all works together.

Challenge: July 2024 (Taken from UX Tools)

Tools Used: Figma

Scenario: You work at an agency that was hired by a recipes company (competitors are Allrecipes and Yummly) to redesign their website. One of the main tasks is to build out a new design system and you've been put in charge of starting that process.

Task: Design specific elements (below) of a style guide for this fictional recipes website using your favorite design tool (using your tool's design system features) or HTML/CSS. Make sure all elements are responsive. Document and organize the design system and include a summary at the beginning with the overall goals.

Elements: Colours/ typography/ forms/ Icons/ grid/ recipe card


Extra Credit: Design more elements for the style guide, or add variants of the elements you've already created. Make a few mockups using the design system in practice to show how it all works together.

Challenge: July 2024 (Taken from UX Tools)

Tools Used: Figma

Scenario: You work at an agency that was hired by a recipes company (competitors are Allrecipes and Yummly) to redesign their website. One of the main tasks is to build out a new design system and you've been put in charge of starting that process.

Task: Design specific elements (below) of a style guide for this fictional recipes website using your favorite design tool (using your tool's design system features) or HTML/CSS. Make sure all elements are responsive. Document and organize the design system and include a summary at the beginning with the overall goals.

Elements: Colours/ typography/ forms/ Icons/ grid/ recipe card


Extra Credit: Design more elements for the style guide, or add variants of the elements you've already created. Make a few mockups using the design system in practice to show how it all works together.

Design Challenge #1 Design System

Goals

Design Challenge #1 Design System

Goals

Design Challenge #1 Design System

Goals

Accessible Colour scheme

Choose a colour scheme which is accessible

Responsiveness

Aim for my design systems to be responsive

Team In Mind

Organise and label my design system for ease of navigation and use

User focused

Research designs and think about tone and feel

End Results

With my team we put together a design strategy for brand positioning

Design Challenge #1 Design System

Competitor Analysis

Competitor

Analysis

Competitor 1: Yummly

  • Simple colour scheme using white, green and orange

  • Side Navigation as opposed to top navigation

  • Sections are clearly headed and easy to navigate

  • Failed some colour contrast checks and accessibility practices

Competitor 1: Yummly

  • Simple colour scheme using white, green and orange

  • Side Navigation as opposed to top navigation

  • Sections are clearly headed and easy to navigate

  • Failed some colour contrast checks and accessibility practices

Competitor 2: All Recipes

  • Simple colour scheme using blue, orange and light green

  • Opts for top navigation as opposed to side navigation

  • Easy to navigate though a reductions in steps could be done

  • Some accessibility issues such as semantic links

Competitor 2: All Recipes

  • Simple colour scheme using blue, orange and light green

  • Opts for top navigation as opposed to side navigation

  • Easy to navigate though reductions in steps could be done

  • Some accessibility issues

Competitor 2: All Recipes

  • Simple colour scheme using blue, orange and light green

  • Opts for top navigation as opposed to side navigation

  • Easy to navigate though reductions in steps could be done

  • Some accessibility issues

Competitor 2: All Recipes

  • Simple colour scheme using blue, orange and light green

  • Opts for top navigation as opposed to side navigation

  • Easy to navigate though reductions in steps could be done

  • Some accessibility issues

Design Challenge #1 Design System

Colour Scheme

Design Challenge #1 Design System

Colour Scheme

Design Challenge #1 Design System

Colour Scheme

Design Challenge #1 Design System

Colour Scheme

Choosing a colour scheme

Choosing a colour scheme

Chosen core colour scheme

Chosen core colour scheme

I reviewed the competitors mentioned in the scenario and explored other recipe sites. A common trend was the use of food related colours, notably greens and oranges, with some sites also incorporating blue and red. These insights gave me a great starting point when it came to testing out colour schemes.


  • I aimed to meet a minimum of WCAG AA compliance for both normal and large sized text when building my colour palette.

I reviewed the competitors mentioned in the scenario and explored other recipe sites. A common trend was the use of food related colours, notably greens and oranges, with some sites also incorporating blue and red. These insights gave me a great starting point when it came to testing out colour schemes.


  • I aimed to meet a minimum of WCAG AA compliance for both normal and large sized text when building my colour palette.

Background

#EFF0F2

Secondary

#666D37

Accent 1

#BA490D

Accent 2

#87292F

Global

#212121

Background

#EFF0F2

Accent 2

#87292F

Secondary

#666D37

Global

#212121

Accent 1

#BA490D